If you are selling products and services that target kids and parents, it is best to go for flyer printing or brochure printing. This might seem like a traditional method, but it is still considered effective. In fact, more business owners have shifted back to print media as they are trying to target local audiences.
The best location for you to distribute these flyers and brochures is a school. You can distribute them outside so that students can see the brochures after their class, or even give them to parents waiting by their cars. If you are allowed to go inside the campus and distribute them there, it would be better. There are several reasons why it is in your best interest to have these brochures distributed in schools.
Children will be excited about it
Anything that you give out to kids for free is something that they will get excited about. Giving them something to read with images in it will be exciting for them. They have also learned how to read in school so it helps if they can read the information themselves. This is not like adults who know that brochures are just for advertising, so they will just throw them away.
They can convince their parents
The good thing about having these brochures distributed to students is that they have the power to convince their parents to buy them what they want. This is true especially come payday. Parents can’t make an excuse that they don’t have money. If you want these printed materials to immediately turn into sales, go ahead and distribute brochures in schools.
It is cost effective
Yes, you might spend more money for brochure printing or leaflet printing; however, you need to understand that if you are going purely on social media and online marketing, there might be a huge segment of society that you can’t reach. Kids are among them. They can’t explore any website they want. Their computers at home have parental censorship. However, with brochures, they can freely read the information. Even if kids don’t have the money to buy your products, they can easily convince their parents to do it for them.
This is why you need to focus on how you can create the best brochures to attract their attention. You must get the best printing services too so that the images on the computer will be as good as or even better when printed. Once the printing is over, you can identify the schools where you can distribute the brochures and get going. Hopefully, this will turn into a huge success and boost the positive reputation of your business.